Reviva Labs Stem Cell Booster Serum is a ‘Hoax,’ a Class Action Says

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Reviva Labs, Inc. falsely claims that its Stem Cell Booster Serum is an “almost magical” anti-aging product, a class action lawsuit claims.

Plaintiff Kimani Adams of Connecticut says in her class action lawsuit filed in a New York federal court that she purchased Stem Cell Booster Serum with Swiss Apple Stem Cells several times from GNC and Vitamin World and paid about $25.00 each time for the product because she believed the allegedly “false and misleading claims” Reviva Labs made about the product.

“Reviva markets the Stem Cell Booster Serum as a revolutionary and ‘almost magical’ anti-aging extract that can purportedly ‘help revive skins [sic] own dormant stem cells and can help bring new life and energy to the epidermis,'” according to the anti-aging serum class action lawsuit.

“Reviva claims that the Stem Cell Booster Serum contains stem cells from the ‘extremely rare Uttwiler Spatlauber Apple’ that ‘actually repair a human’s aged or damaged stem cells’ and ‘rejuvenates or reactivates stem cells in your skin,'” Adams explains further.

But these claims, according to Adams are “false and misleading.”

The Connecticut woman alleges that “the Stem Cell Booster Serum has no effect on the skin’s epidermis and the apple stem cells in the product cannot provide any anti-aging benefits.”

According to the false advertising class action lawsuit, “Plant stem cells, such as the apple stem cells touted by the Defendant, even when alive, do not have any remedial effects on human stem cells when topically applied to the skin.

“Moreover, the apple stem cell extracts found in cosmetics, such as the Stem Cell Booster Serum, do not survive in their active form and, therefore, cannot provide therapeutic anti-aging effects,” Adams explains.

“Thus, Reviva’s ‘stem cell’ claims are patently false and Defendant’s claims of increased cellular longevity and skin cell reparation are misleading to consumers,” the Stem Cell Booster Serum class action lawsuit claims.

In addition, the Stem Cell Booster Serum is misbranded, according to the Food Drug and Cosmetics Act, which the class action lawsuit says would categorize the serum as “a drug because the product claims to affect the structure or function of the human body.”

Adams alleges that “Reviva violated numerous provisions of the FDCA by failing to obtain approval of this “new drug” or even to adequately disclose the proportions of the active ingredients,” and if it were properly branded, the Connecticut woman claims that she and other consumers would not have bought the serum.

The false advertising class action lawsuit calls the allegedly false and misleading statements Reviva makes about the Stem Cell Booster Serum a “hoax,” which the company uses to induce consumers “to purchase a worthless and/or overpriced product.”

Adams is looking to represent a nationwide class and a New York class of anyone who purchased the Revivia Stem Cell Booster Serum.

She is charging Reviva with violating the Magnuson-Moss Warranty Act, breach of express warranty, breach of implied warranty of merchantability, unjust enrichment, and New York business law.

The plaintiffs are being represented by Antonio Vozzolo of Faruqi & Faruqi LLP andRonald A. Marron of The Law Offices of Ronald A. Marron.

There is no official attorney information for the defendant at this time.

The Reviva Stem Cell Booster Serum Class Action Lawsuit is Adams v. Reviva Labs, Inc., Case No. 1:15-cv-00495 in the U.S. District Court for the Northern District of New York.