MonaVie juice class action lawsuitA putative class action lawsuit has been filed against MonaVie Inc., the maker of “superfood” juices, accusing the company of using a predatory pyramid scheme to sell fake health drinks.

In the MonaVie class action lawsuit, plaintiff Lisa Pontrelli alleges the company charges an inflated price of $45 per 25-ounce bottle of juice, which MonaVie says offers amazing health and beauty benefits. In reality, Pontrelli says, the company is engaged in false and misleading advertising.

Because MonaVie claims that its juice products will treat or cure a variety of health problems, the company has been able to convince consumers to pay an inflated price for its products, the class action lawsuit continues.

According to Pontrelli, the creator of MonaVie juice has been involved in other pyramid schemes, one of which involved the sale of another superfood juice product called Royal Tongan Limu. In her class action lawsuit, Pontrelli claims that Royal Tongan Limu was sold under a similar multilevel marketing scheme before being removed from the market.

The class action lawsuit accuses MonaVie of making promises nearly identical to those concerning Royal Tongan Limu. Both products were advertised as having significant health benefits derived from exotic superfoods discovered in remote locations. Both brands of juices were sold in containers that resemble wine bottles “in an effort to lend marketing credibility and an air of sophistication to the product.”

“The most important similarity between MonaVie Products and Royal Tongan Limu products is that both are/were marketed as having substantial prophylactic, healing, therapeutic and curative powers for an almost limited universe of diseases and conditions,” the MonaVie class action lawsuit says.

Pontrelli claims that MonaVie uses the multilevel marketing scheme to avoid accusations of false advertising, even though the company is aware that its distributors rely on false testimonials and misleading marketing tactics.

Pontrelli claims in the class action lawsuit that MonaVie set up an “elaborate network” of independent distributors who are held out to be separate, independent businesses. Because each distributor must pay for the privilege of distributing MonaVie products, independent distributors are able to increase their earnings by encouraging other individuals to become distributors of the alleged superfood juice products.

The class action lawsuit alleges that MonaVie distributors recruit “medical experts” to provide false, vague or misleading testimony about the health benefits provided by the juices. For example, a man who introduces himself as “Doctor” Lou Niles frequently touts the health benefits of the MonaVie products. Although Dr. Niles claims he is a practicing MD oncologist, he allegedly is neither an MD nor an oncologist. Pontrelli believes that MonaVie relies on fake experts to lend credibility to the products’ health claims.

According to the MonaVie class action lawsuit, a post on www.monavieforum.net states that MonaVie juices may be a viable alternative to traditional treatments for the following diseases: allergies, arthritis pain, asthma, back pain, diabetes, heart disease, high blood pressure, high cholesterol, intestinal disease, skin disorders, sleep apnea, stroke and weight loss. The same post suggests that consuming MonaVie every day could help prevent cancer, boost energy and alleviate stress.

Pontrelli filed the class action lawsuit on behalf of New Jersey residents who bought MonaVie products from July 2007 until the present. She alleges fraud, unjust enrichment and violations of the New Jersey Consumer Fraud Act.

Pontrelli is represented by Donald A. Beshada of Beshada Farnese LLP.

The MonaVie Class Action Lawsuit is Lisa Pontrelli v. MonaVie Inc., Case No. 2:13-cv-04649, in the U.S. District Court for the District of New Jersey.

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Please note: Top Class Actions is not a settlement administrator or law firm. Top Class Actions is a legal news source that reports on class action lawsuits, class action settlements, drug injury lawsuits and product liability lawsuits. Top Class Actions does not process claims and we cannot advise you on the status of any class action settlement claim. You must contact the settlement administrator or your attorney for any updates regarding your claim status, claim form or questions about when payments are expected to be mailed out.

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28 Comments

  • Holly August 7, 2013

    I have 3 or 4 bottles left. Collecting dust. They never stoped my pain as promised. Tried to return them after 30days . The sales man told me they could not be return.

    • Dana June 22, 2014

      My allergies, that suddenly took over my life, that I was taking 3 drugs for and using an epi-pen for are under control and if I quit drinking the juice the allergic reactions return. So, I can’t deny the M-Mun juice works for me. My husbands cholesterol came down 21 points in 90 days, I have documentation, from drinking the Pulse. He has lost 42 pounds on the RVL and Core. My daughter has herniated discs and rarely takes a pain pill. My grandchildren have rarely gotten sick or missed school since drinking the M-Mun. Don’t make wine out of sour grapes. It works for many. I didn’t start drinking to make money, I started drinking in the hopes of reducing our drug intake. IT has done just that for all of us.

    • Dana June 22, 2014

      Holly,

      I would buy them! I even use them as a lotion mixed with evoo and coconut oil. Amazing results for me both internally and externally. Sorry it did not work for you. I drank for 90 days to get the results I have had for 3+ years.

  • Shirley August 8, 2013

    I tried mona vie for my arthritis it did not work. Tried to get the distributor to take back the ones I had left and she would not. I poured them down the drain. Costly at the price you pay, I bought a case.

    • Dana June 22, 2014

      Did you contact corporate? I’m sorry that your distributor did not instruct you properly on how to return them for a refund. I would have purchased them from you.

  • Dorothy August 9, 2013

    when can i file

  • Dorothy August 9, 2013

    when can i file

  • Dorothy August 9, 2013

    when can i file

  • Dorothy August 9, 2013

    when can i file

  • Dorothy August 9, 2013

    when can i file

  • Dorothy August 9, 2013

    when can i file

  • Susan August 10, 2013

    They never stop my pain never work

    • Dana June 22, 2014

      How long did you drink it? I would buy any left over you have if it is not expired. Mona Vie also has a return policy. Did you contact them?

  • Susan August 18, 2013

    I have been taking Monavie for 4 years and it has changed my life. I take it every day. My medical physical results have changed to the better. It is not a business for me and I do not recruit distributors. People complain about MLM but that is what everything you buy is. They just don’t call it that. That product you buy at the store or online has been marked up at many levels and many people have received money. Avon, Tubberware, Shackley are all MLM’s. The vitamins you buy at a vitamin store was created at a factory, who recruited a buyer, who recruited sales people, who sold to a company, who sold to a business like Vitamin World, who set up a francise someone buys to run, then they sell the vitamins. The only difference is that people go to the store to buy the vitamins instead of having a friend sell it to them and make money. People have no problem going to a store to buy things where the only person really making the big money is the CEO but they do have a problem helping a hard working person struggling to raise a family out.

  • Susan August 18, 2013

    I am not disputing people’s claims that Monavie didn’t work for them, I am just sharing that Monavie does work for me and my family. Monavie contains a lot of anti oxidents. My husband and I have researched this product through outside avenues, not just what the company tells us. When I first started with Monavie I could tell a difference in my energy level within a couple of days, then my sleep became better within a month, my legs stopped hurting at night, then after a month I started missing a couple of days of Monavie because the rest of my family started taking it. I could tell that I wasn’t feeling as well so I bought more and started back and saw the same results as when I orginally started Monavie. I have twin boys who started taking Monavie while in high school. They both played several sports and experienced leg cramps. Monavie helped their leg cramps and they still take it everyday because they run and exercise. They let me know if we run out. Many people depend strictly on medications that have serious side effects and these meds also made people feel bad all the time because their organs are being damaged. The list of side effects take up 2 pages. I heard people when they see a commercial about a medication say I need that. The commercial shows people loving life with background music talking about the medication, then all of a sudden there is a man talking really really fast about the side effects of liver damage, heart problems, internal bleeding, blindness, kidney stones, and more. Then people say, “I need to go on that drug!”

  • Ronnie Warman August 30, 2013

    I don’t know what this is all about. I’ve been consuming MonaVie for 5 + years now. Made very little money. I had back pain from a bulging disc. Started drinking MonaVie pain went away. I never claimed it would cure or heal anything. I don’t tell people that or make promises. If people try the product and don’t like it or notice a difference, I offer to buy back the unopened product. It is a food. A juice of 19 fruit. How much money did this lady spend before realizing it wasn’t working for her? MonaVie has NEVER CLAIMED to cure anything. There are a lot of money hungry people and I believe this lady is one of them.

    • Dana June 22, 2014

      I have to agree. Sour grapes. It works for me and several members of my family and I will shout it from the mountain tops but will not guarantee it will work for others. I would hope they would have the same results that I have because it has saved my life, literally.

  • Ronnie Warman August 30, 2013

    I don’t know what this is all about. I’ve been consuming MonaVie for 5 + years now. Made very little money. I had back pain from a bulging disc. Started drinking MonaVie pain went away. I never claimed it would cure or heal anything. I don’t tell people that or make promises. If people try the product and don’t like it or notice a difference, I offer to buy back the unopened product. It is a food. A juice of 19 fruit. How much money did this lady spend before realizing it wasn’t working for her? MonaVie has NEVER CLAIMED to cure anything. There are a lot of money hungry people and I believe this lady is one of them.

  • Ronnie Warman August 30, 2013

    I don’t know what this is all about. I’ve been consuming MonaVie for 5 + years now. Made very little money. I had back pain from a bulging disc. Started drinking MonaVie pain went away. I never claimed it would cure or heal anything. I don’t tell people that or make promises. If people try the product and don’t like it or notice a difference, I offer to buy back the unopened product. It is a food. A juice of 19 fruit. How much money did this lady spend before realizing it wasn’t working for her? MonaVie has NEVER CLAIMED to cure anything. There are a lot of money hungry people and I believe this lady is one of them.

  • Ronnie Warman August 30, 2013

    I don’t know what this is all about. I’ve been consuming MonaVie for 5 + years now. Made very little money. I had back pain from a bulging disc. Started drinking MonaVie pain went away. I never claimed it would cure or heal anything. I don’t tell people that or make promises. If people try the product and don’t like it or notice a difference, I offer to buy back the unopened product. It is a food. A juice of 19 fruit. How much money did this lady spend before realizing it wasn’t working for her? MonaVie has NEVER CLAIMED to cure anything. There are a lot of money hungry people and I believe this lady is one of them.

  • monique hopkins September 18, 2013

    I was not happy with MonaVie, did not work for me, please add me to the class action settlement.

    • Dana June 22, 2014

      Did you contact Mona Vie to return the product? That should be your first step. Results for some are immediate, others, like me it took 3 months to work into my system and it has been a life saver for me.

  • martha moore September 27, 2013

    I alsao purchase some didn’t feel no better the red greenand thepurple top boottle and still have acanofthe energy drink in my frig, I want to be apart of this la wsuit fooling people thinking they going to ge t better send me aclaim MARTHA MOORE 614 DAY ST LOUISVILLE MS. 39339

    • Dana June 22, 2014

      Your first step should be to contact Mona Vie for a refund. It works great for me and my family for many different ailments, including high-cholesterol,( I have paperwork to prove this) ruptured disc pain and severe allergies. It is not a cure all. It saved and is still saving my life, though. It will raise your antioxidant levels to help you stay healthier internally and for us, with continued use has made us healthier internally and externally. We love it and will continue to use it the rest of our lives.

  • Holly November 10, 2013

    I purchased a case after the first bottle , I saw no difference in my pain. Tried to get them to take the remaining bottle back for a refund they did not. Still have 4 bottles . What a pricy mistake.

  • Keegan May 22, 2014

    For God Sake, Stop selling this products, it contains sodium benzoate and vitamin C and is carcinogenic.

    My mom got stage 1 breast cancer and went to surgery, Doctor said she is now cancer free. I bought this Monavie for her to drink then a few months later her condition worsen.

    For God Sake, stop selling this products and stop claiming it cures cancer because it contain acai berry. (Bear in mind Sodium Benzoate is dangerous to human health).

    • Dana June 22, 2014

      Get your head out of the sand. It is an anti-oxidant and that is proven to reduce the risk of disease. Don’t blame Gods plan for your Mom on a juice containing fruit. Vitamin C is not a carcinogen. Do some research before you make claims against a product that is fruit, designed to help maintain better health by providing anti-oxidants, not cure BAD HEALTH. Read VIGOR by Dr. Shawn Talbott and learn about anti-oxidants and the health benefits. You can eat all the fruit to maintain good anti-oxidant levels and reduce free radicals or you can take it in an easy delivery system, which is all MV is. I’m a believer and know I could still get cancer and other diseases. I’m no fool

  • Cindy August 26, 2014

    when can I file

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