Sarah Mirando  |  August 7, 2013

Category: Legal News

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Dr. Brandt’s ‘Pores No More’ Target of Class Action Lawsuit Investigation

By Jessica Tyner

 

Dr. Brandt’s “Pores No More”There’s one industry that will probably defy all odds and blossom no matter what — the anti-aging industry. Sofia Vergara is quoted as saying that even when she was a young, struggling actress, she indulged in some of the world’s most expensive anti-aging cream products. She went without almost everything else just to get her “fix.” It’s rumored that Marilyn Monroe bathed in ice water in an attempt to keep her skin firm, and no one can deny the popularity of Botox.

People, both men and women, will do almost anything to look young, but sometimes those creams, ointments and promises aren’t all they’re cracked up to be. According to some reviewers, Dr. Brandt’s “Pores No More” is one anti-aging product that may not work as advertised.

‘Pores No More’ Reviews Tell Different Story
 
Sometimes there’s a fine line between appropriate (and legal) marketing and overstating the claims of a product. Retailing for about $60 for a 1.7 ounce bottle, Pores No More is “infused with apple stem cells to help delay the natural signs of aging by maintaining the longevity and activity of stem cells in the body.” That sounds like some very scientific approaches to keeping that youthful glow.

It’s also touted that “Simultaneously, retinol stimulates new cell turnover and improves the appearance of fine lines and wrinkles. The blend brilliantly controls excess oil and mattifies shine for a flawlessly clean look.” This all reads as common advertising fodder for such a product, but some consumers are taking issue with the alleged “research results” on the Dr. Brandt’s Pores No More materials.

According to the company, there was a clinical test that lasted four week. At the end of those 28 days, 100 percent of participants “reported improvement in the appearance of lines and wrinkles, reported that excess oil is under control, reported less shine and reported that the pores looked refined.”

A 100-percent report is nearly impossible, and that’s a suggestion that borders on hyping up claims beyond what’s expected, according to some consumers. One critic says Pores No More is “not what I expected” because it dried her skin so much it resulted in flakiness — which in turn led to a shinier complexion.

Other anti aging cream complaints about Dr. Brandt’s Pores No More include “terrible product,” “it felt greasy on my skin,” “yucky experience,” “no noticeable difference,” and “I’ve been using this for a while and it does nothing for my oily skin.”

Another user says she saw “no improvement with the product, fine lines are more visible. They (the products) were a rip off.”

While most people understand there’s no magic bullet for aging — especially with a $60 price tag — consumers are saying that the promises Pores No More makes are inflated and basically the product isn’t as described. All these allegations could add up to a viable class action lawsuit against the company for alleged deceptive marketing.

Marketing Matters

It’s the job of a marketer to sell a product, and key words (even “anti aging”) require consumers to read between the lines. However, sometimes those lines are crossed into a territory where false advertising, selling a product that ends of being “not as described,” and in essence lying to the consumers takes place. A company is expected to showcase products in the best light. However, the company can’t make statements that aren’t true. Some consumers are wondering just what kind of clinical tests Pores No More underwent to result in such incredible results.


Some consumers believe that 100 percent of users didn’t experience the same thing as these alleged clinical tests. How many people were involved in that study? What’s their definition of some of the results, such as oil being “under control?” Does this study suggest that since 100 percent of people in the trial saw these results, that 100 percent of users should expect the same? Inflated suggestions of results to expect are at the heart of a potential class action lawsuit.


Users are taking a stand against bogus anti-aging products, feeling cheated out of their money. While there are much more expensive anti-aging products on the market, being out $60 because of false advertising is no laughing matter.

Did You Purchase an Anti-Aging Product That Boasted Inflated Statements?

Pores No More is just one of the many products involved in a potential class action lawsuit. Have you purchased a similar product because of the advertising and found the language to be hyperbolic? Whether it’s Pores No More, one of many Emerge Labs products, Sunday Riley “Simulant I” Perfecting Serum, Eclos products, or Lather Swiss Apple Wrinkle Remedy, you may qualify for an anti-aging legal claim. Visit the Anti-Aging Skin Care Product Class Action Lawsuit Investigation to learn more. After you submit your information, an attorney will contact you if you have a case for your free case review.

 

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Updated August 7th, 2013

 

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