Arm & Hammer ‘Natural’ Deodorant Class Action Settlement Checks Mailed

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Arm & Hammer Essentials “Natural” Deodorant consumers are reporting that they have started receiving checks in the mail from a class action lawsuit settlement that accused the deodorant manufacturer of labeling, advertising and marketing the product as natural when it contained a synthetic ingredient.

According to our Top Class Actions reader comments, Class Members who filed a valid and timely Claim Form for the Arm & Hammer deodorant settlement began receiving checks worth as much as $11.46 on Feb. 6, 2016.

If you filed a claim for the Arm & Hammer Essentials “Natural” Deodorant class action settlement, keep checking your mailbox because you may soon be receiving your payout!

Top Class Actions has been following the Arm & Hammer deodorant class action lawsuit since 2013.

The initial complaint accused Arm & Hammer Essentials Natural Deodorant manufacturer Church & Dwight Co. Inc. of engaging in a misleading marketing strategy by labeling the product as “natural” even though it contains triclosan, a synthetic antibacterial agent that has been linked to antibiotic resistance and other health concerns.

Church & Dwight admitted that triclosan is not a natural ingredient, but argued that a reasonable consumer would not conclude that the Arm & Hammer Essentials product line doesn’t contain any synthetic ingredients.

In February 2015, Church & Dwight Co. Inc. agreed to pay $1.9 million to settle the Arm & Hammer deodorant class action lawsuit and a New Jersey federal judge preliminarily approved the agreement.

Church & Dwight already changed the labeling and advertising of the product to address the concerns raised in the Arm & Hammer deodorant lawsuit.

The deadline to submit a claim form for the Arm & Hammer deodorant class action settlement passed on Sept. 2, 2015.

Congratulations to our viewers who submitted a valid claim and got PAID! If you missed out, sign up for our free newsletter to receive updates on new class action lawsuits and settlements. You can also check out which class action settlements are still accepting claims in our Open Class Action Settlements section.

The plaintiffs are represented by James C. Shah and Natalie Finkelman Bennett of Shepherd Finkelman Miller & Shah LLP.

The Arm & Hammer Deodorant Class Action Lawsuit Settlement is Terwin, et al. v. Church & Dwight Inc., Case No. 3:12-cv-01475, in the U.S. District Court for the District of New Jersey.