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A California man is seeking damages in a class action lawsuit brought on behalf of a nationwide class of consumers who purchased the weight loss supplement AdrenaLean from Exclusive Supplements Inc., alleging that the supplement does not contain a key ingredient advertised on the label and therefore can’t deliver the advertised health benefits.
AdrenaLean is advertised as containing the African cactus plant Hoodia godronii, which is supposed to suppress appetite and aid in weight loss. According to the AdrenaLean class action lawsuit, however, independent testing revealed that the supplement does not contain the plant, “and certainly not at the limits stated on the defendants’ product label,” where it is listed as the second ingredient.
Exclusive Supplements markets AdrenaLean has having a “LipoTonic Delivery System” that can promote “drastic appetite suppression” and produce “fat incinerating results.” Plaintiff Dijon Singleton claims the supplement doesn’t work as advertised and, as a result, the supplement maker has engaged in numerous violations of California consumer protection statutes.
The key violation is that of the state’s Unfair Competition Law, with the predicate offense being the violation of the Sherman Act. That provides plaintiffs with the ability to sue companies that make food and supplement products if their labeling and advertising is inaccurate pursuant to Food and Drug Administration regulations.
According to the AdrenaLean class action lawsuit, Exclusive Supplements has failed to include the ingredient it advertises, meaning that the product includes numerous false advertising claims regarding appetite suppression. Further, since Hoodia gordoniii is the second listed ingredient, by law the entire label is incorrect if the supplement is missing from the entire product.
Singleton seeks to represent a nationwide class of supplement buyers who bought Adrenalean and its “LipoTonic delivery system” within the past four years. They would be seeking damages not just on the various violations related to the hoodia issues, but also the claims that the product does not lead to jitters and users do not have to worry about a “crash” even though the supplement lists caffeine and yohimbe as ingredients and which are linked to these effects. It is unclear whether or not the lawyers performed tests to identify those chemicals.
The potential class award could be significant as the company sells “a one-month supply of the product for approximately $30…. [and] as a result defendant has wrongfully taken millions of dollars from consumers nationwide.”
Singleton is represented by class action lawsuit attorneys Scott J. Ferrell, Richard H. Hikida and Victoria C. Knowles of Newport Trial Group.
The AdrenaLean Supplement Class Action Lawsuit is Dijon Singleton v. Exclusive Supplements Inc., Case No. BC542886, in the Superior Court of the State of California, County of Los Angeles.
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