A class action lawsuit has been filed on behalf of consumers who purchased Suave Professionals Keratin Infusion 30 Day Smoothing Kit, alleging it causes significant hair loss.
Plaintiffs in the class action lawsuit allege they purchased the product because they believed Unilever’s false representations that it would smooth their hair and coat it with Keratin, a protein found naturally in hair. Little did they know, however, that the Suave Keratin treatment contains an ingredient or combination of ingredients that causes significant hair loss upon proper application.
The class action lawsuit is accusing Unilever of false advertising and of issuing a belated and incomplete “recall” of the hazardous product, thus violating consumer protection laws and breaching its express and implied warranties.
The Suave Professionals Keratin Infusion 30 Day Smoothing Kit class action lawsuit is brought on behalf of all consumers who purchased the product.
UPDATE: Unilever agreed to a $10 million class action settlement resolving claims that Suave Professionals Keratin Infusion 30 Day Smoothing Kit was falsely advertised and damaged hair.
UPDATE 2: The Suave Keratin Smoothing Kit class action settlement received final approval on July 9, 2014.
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