Estee Lauder, Avon, Mary Kay “Animal Testing” Class Action Lawsuit
By Sarah Pierce
The women are demanding $100 million in damages for the alleged false advertising and marketing.
“For years, Defendants marketed and advertised their companies and their cosmetic products as not being tested on animals, when in fact Defendants were testing their cosmetic products on animals so that they could sell products in China and other foreign countries, thereby reaping hundreds of millions of dollars in sales. Defendants later purported to disclose, at least on their websites, that they in fact were animal testing, but the disclosures were wholly inadequate and deceptive,” the class action lawsuit states.
As a result of these deceptions that occurred over 20 years, Estee Lauder, Avon and Mary Kay achieved placement on PETA’s “Do Not Test” list, which indicates which companies do not test products on live animals. Estee Lauder, Avon and Mary Kay were, until recently, among the largest mainstream corporations to be included on PETA’s cruelty-free lists.
“As a result of being included on the list, as well as many similar lists, defendants enjoyed the support of PETA and millions of consumers who buy cosmetics only from companies that do not conduct animal testing,” the class action lawsuit says. “Hence, the commercial success of defendants’ products during the class period was positively influenced by their direct representations regarding animal testing. Simply put, defendants reaped hundreds of millions of dollars in revenue from U.S. consumers who otherwise would not have purchased defendants’ products.”
The false advertising class action lawsuit is brought on behalf of all California consumers who purchased cosmetic products from Estee Lauder, Avon or Mary Kay when the companies represented they did not conduct animal testing. It is seeking an injunction and damages for fraud/fraudulent concealment, unfair business practices, false advertising and violations of California’s Consumers Legal Remedies Act.
A copy of the Estee Lauder, Avon & Mary Kay Animal Cruelty Class Action Lawsuit can be read here.
The case is Marina Beltran, et al. v. Estee Lauder, Inc.; Avon Products, Inc. and Mary Kay, Inc., Case No. 12-cv-312, U.S. District Court, Central District of California.
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