Follow us on Twitter and Facebook for the latest Class Action Lawsuit & Settlement News!

Children’s Multivitamin Settlement Reached
By Matt O’Donnell

Disney gummiesSeveral major marketers responsible for marketing children’s vitamins have been prohibited from making deceptive health claims that their supplements promote healthy brain and eye development in children and have been ordered to pay $2.1 million to refund purchasers of Disney and Marvel Heroes vitamins.

The Federal Trade Commission sued NBTY, Inc. and two subsidiaries, NatureSmart LLC and Rexall Sundown, Inc., for making deceptive claims about the amount of DHA – an Omega-3 fatty acid – used in their line of Disney and Marvel Heroes children’s multivitamin gummies and tablets. The companies also made unsupported claims that a daily serving of the products promotes healthy brain and eye development in children, according to the FTC complaint.

The companies have agreed to pay $2.1 million to provide refunds to consumers who purchased certain multivitamins in their Disney and Marvel Heroes line of children’s vitamins. These vitamins, which depict characters such as the Disney Princesses, Winnie the Pooh, Finding Nemo and Spider-Man, are sold by major retailers such as CVS Pharmacy, Wal-Mart, Target, Walgreens, Kroger, Kmart, Meijer and Rite Aid, as well as online.

Product packaging and print ads promoting the vitamins had bold graphics highlighting that the products contained DHA, but in reality the products only had trace amounts of DHA, according to the FTC. For example, the vitamins’ packaging touted the purported health benefits of 100 milligrams of DHA, but a daily serving of the Disney and Marvel multivitamins for children ages 4 years and older contained only one thousandth of that amount (0.1 mg or 100 mcg).

The children’s multivitamin settlement bars NBTY, NatureSmart and Rexall Sundown from misrepresenting the amount of any ingredient contained in any product; and bars them from misrepresenting that any ingredient, including DHA, promotes brain or eye health unless the claim is true and backed by reliable scientific evidence.

The children’s vitamin settlement will also include a refund program established by the FTC to distribute the $2.1 million to purchasers of the Disney and Marvel multivitamins. The agency will reach out to affected consumers in the coming months. Keep checking back here at or sign up for our monthly newsletter to receive information about how to file a claim for the vitamin settlement as soon as the information becomes available.

We tell you about cash you can claim EVERY WEEK! Sign up for our free newsletter.

 Updated March 3rd 2010

All class action and lawsuit news updates are listed in the Lawsuit News section of Top Class Actions LEGAL INFORMATION IS NOT LEGAL ADVICE
Top Class Actions Legal Statement
©2008 – 2010 Top Class Actions® LLC
Various Trademarks held by their respective owners.

Please note: Top Class Actions is not a settlement administrator or law firm. Top Class Actions is a legal news source that reports on class action lawsuits, class action settlements, drug injury lawsuits and product liability lawsuits. Top Class Actions does not process claims and we cannot advise you on the status of any class action settlement claim. You must contact the settlement administrator or your attorney for any updates regarding your claim status, claim form or questions about when payments are expected to be mailed out.



  • Mary M. May 29, 2013

    So what up with this class action. I still have my empty bottles.

  • Justin June 23, 2013

    So any updates?

  • Jonie August 8, 2013

    There’s a check in my mailbox! ready to deposit it at my bank..

  • Chelsea August 8, 2013

    Woo hoo! I just received my check in the mail!

  • Robin August 9, 2013

    received my rejection letter in the mail today.

  • Theresa August 10, 2013

    I, also, received a rejection letter in the mail , today.

  • Theresa August 10, 2013

    I, also, received a rejection letter in the mail , today.

  • Theresa August 10, 2013

    I, also, received a rejection letter in the mail , today.

  • Theresa August 10, 2013

    I, also, received a rejection letter in the mail , today.

  • Isabelle gomez September 19, 2013

    Please contact me threw my email. I have not received my refund yet!
    Thank you, Isabelle. ( Disney vitamins )

  • Natasha Oliver January 26, 2015

    Hello, i was just cleaning out some info on my desk and i found the number where i called to register for the recall..So i thought id look into it again..i Do realize it has ben some time…but i honestly registered i the tim frame of about a year and a half ago and never received a letter or a check..Any idea whom i could contact about not receiving any kind of notification? Thank you in advance so much and I hope this message has reached you in good spirits!

Leave a Reply

Your email address will not be published. Required fields are marked *

View all: