Sarah Mirando  |  June 6, 2013

Category: Closed Class Actions

Top Class Actions’s website and social media posts use affiliate links. If you make a purchase using such links, we may receive a commission, but it will not result in any additional charges to you. Please review our Affiliate Link Disclosure for more information.

This settlement is closed!

Please see what other class action settlements you might qualify to claim cash from in our Open Settlements directory!

Crest Sensitivity toothpaste class action settlementProcter & Gamble Co. has reached a class action lawsuit settlement over claims the company falsely advertised the benefits of its Crest Sensitivity Treatment & Protection toothpaste. If you purchased this toothpaste between February 2011 and March 2013, you may be eligible to claim a full or partial refund from the class action settlement.

The Crest Sensitivity toothpaste settlement will resolve a class action lawsuit (Rossi v. The Procter & Gamble Co.) that alleges P&G engaged in misleading and deceptive advertising and marketing of Crest Sensitivity Toothpaste.

P&G denies the allegations and continues to stand by its product and advertising, but has agreed to provide refunds to consumers under a class action lawsuit settlement that was preliminarily approved on February 22, 2013.

Class Members of the Crest Sensitivity class action settlement include all persons in the U.S. who purchased Crest Sensitivity Treatment & Protection toothpaste from February 2011 through March 31, 2013.

Class Members with proof of purchase will be able to claim a full refund of the purchase price they paid. Those without documentation will receive a refund of $4. Only one tube of Crest Sensitivity toothpaste will be refunded. All refunds will be placed on a pre-paid debit card and mailed to the Class Member.

The only way to receive a refund from the Crest Sensitivity toothpaste settlement is to submit a valid Claim Form and any supporting documents postmarked no later than August 19, 2013. Detailed claims filing instructions are provided below.

A Final Fairness Hearing will be held on September 12, 2013.

The case is Edward Rossi v. The Procter & Gamble Co., Case No. 11-07238 (JLL) (MAH), U.S. District Court, District of New Jersey.

 

Top Class Actions LLC

How to File a Claim for the Crest Sensitivity Toothpaste Class Action Lawsuit Settlement

   Website of the Class Action Lawsuit Settlement Administrator: www.SensitivityToothpasteSettlement.com Address to submit a claim form (REQUIRED):

To receive a refund from the Crest Sensitivity toothpaste class action settlement, you must submit a Claim Form and proof of purchase (if you have it) to the following address postmarked no later than August 19, 2013:

Rossi v. Proctor & Gamble
Claims Administrator
c/o KCC Class Action Services, LLC
P.O. Box 43163
Providence, RI 0294-3163

 

Phone Number to call for assistance: 888-510-1707

 

Purchased Between: February 2011 and March 31, 2013

 

Claims must be postmarked by: 8/19/13

 

Settlement Administrator: Kurtzman Carson Consultants LLC

 

Class Counsel:

James E. Cecchi
Lindsey H. Taylor
Donald E. Ecklund
CARELLA, BYRNE, CECCHI, OLSTEIN, BRODY & AGNELLO

Scott A. Bursor
Joseph I. Marchese
BURSOR & FISHER, P.A.

Antonio Vozzolo
FARUQI & FARUQI, LLP

Defense Counsel:

Hugh Whiting
Kevin D. Boyce
Jennifer L. Del Medico
JONES DAY

UPDATE: The Crest Sensitivity Toothpaste Class Action Settlement was granted Final Approval on October 3, 2013. Payments should be distributed within the next 30-90 days.
UPDATE: Refunds from the Crest class action settlement were mailed to eligible Class Members in April 2014 in the form of a Visa gift card.

We tell you about cash you can claim EVERY WEEK! Sign up for our free newsletter.

 

 

All class action and lawsuit news updates are listed in the Lawsuit News section of Top Class Actions

LEGAL INFORMATION IS NOT LEGAL ADVICE
Top Class Actions Legal Statement
©2008 – 2013 Top Class Actions® LLC
Various Trademarks held by their respective owners

69 thoughts onCrest Sensitivity Toothpaste Class Action Lawsuit Settlement

  1. Sophia McGowan says:

    Has this claim been closed? I never knew about a class action law suit against Crest. My lips are messed up. Who do I contact?

  2. Bev says:

    My family never received any kind of a gift card

  3. deonbig says:

    WHY IS KCC TELLING ME NO PAYMENTS WENT OUT?

  4. Top Class Actions says:

    UPDATE: Refunds from the Crest class action settlement were mailed to eligible Class Members in April 2014 in the form of a Visa gift card.

  5. Ace says:

    I have not received my check in Florida, I have moved, the post office should forward it.

  6. REGGIE says:

    $4.00 in texas

  7. susa2912 says:

    $4.00 debit card came in mail today in Louisiana!!

  8. Fl says:

    $4.00 on a prepaid card in florida

1 5 6 7

Leave a Reply

Your email address will not be published. By submitting your comment and contact information, you agree to receive marketing emails from Top Class Actions regarding this and/or similar lawsuits or settlements, and/or to be contacted by an attorney or law firm to discuss the details of your potential case at no charge to you if you qualify. Required fields are marked *

Please note: Top Class Actions is not a settlement administrator or law firm. Top Class Actions is a legal news source that reports on class action lawsuits, class action settlements, drug injury lawsuits and product liability lawsuits. Top Class Actions does not process claims and we cannot advise you on the status of any class action settlement claim. You must contact the settlement administrator or your attorney for any updates regarding your claim status, claim form or questions about when payments are expected to be mailed out.