Procter & Gamble Co. has reached a class action lawsuit settlement over claims the company falsely advertised the benefits of its Crest Sensitivity Treatment & Protection toothpaste. If you purchased this toothpaste between February 2011 and March 2013, you may be eligible to claim a full or partial refund from the class action settlement.
The Crest Sensitivity toothpaste settlement will resolve a class action lawsuit (Rossi v. The Procter & Gamble Co.) that alleges P&G engaged in misleading and deceptive advertising and marketing of Crest Sensitivity Toothpaste.
P&G denies the allegations and continues to stand by its product and advertising, but has agreed to provide refunds to consumers under a class action lawsuit settlement that was preliminarily approved on February 22, 2013.
Class Members of the Crest Sensitivity class action settlement include all persons in the U.S. who purchased Crest Sensitivity Treatment & Protection toothpaste from February 2011 through March 31, 2013.
Class Members with proof of purchase will be able to claim a full refund of the purchase price they paid. Those without documentation will receive a refund of $4. Only one tube of Crest Sensitivity toothpaste will be refunded. All refunds will be placed on a pre-paid debit card and mailed to the Class Member.
The only way to receive a refund from the Crest Sensitivity toothpaste settlement is to submit a valid Claim Form and any supporting documents postmarked no later than August 19, 2013. Detailed claims filing instructions are provided below.
A Final Fairness Hearing will be held on September 12, 2013.
The case is Edward Rossi v. The Procter & Gamble Co., Case No. 11-07238 (JLL) (MAH), U.S. District Court, District of New Jersey.
How to File a Claim for the Crest Sensitivity Toothpaste Class Action Lawsuit Settlement
Website of the Class Action Lawsuit Settlement Administrator: www.SensitivityToothpasteSettlement.com
Address to submit a claim form (REQUIRED):
To receive a refund from the Crest Sensitivity toothpaste class action settlement, you must submit a Claim Form and proof of purchase (if you have it) to the following address postmarked no later than August 19, 2013:
Rossi v. Proctor & Gamble
c/o KCC Class Action Services, LLC
P.O. Box 43163
Providence, RI 0294-3163
Phone Number to call for assistance: 888-510-1707
Purchased Between: February 2011 and March 31, 2013
Claims must be postmarked by: 8/19/13
Settlement Administrator: Kurtzman Carson Consultants LLC
James E. Cecchi
Lindsey H. Taylor
Donald E. Ecklund
CARELLA, BYRNE, CECCHI, OLSTEIN, BRODY & AGNELLO
Scott A. Bursor
Joseph I. Marchese
BURSOR & FISHER, P.A.
FARUQI & FARUQI, LLP
Kevin D. Boyce
Jennifer L. Del Medico
UPDATE: Refunds from the Crest class action settlement were mailed to eligible Class Members in April 2014 in the form of a Visa gift card.
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